Budget-friendly: Only pay for as much copywriting support as you need - adjust up/down anytime.
Fast: Enjoy 2-3 day task turnarounds rather than waiting several weeks for work to be submitted.
Cost-saving: No salaries or long-term contracts. Pause anytime between projects.
Skill: Benefit from the expertise of a highly rated health & wellness copywriter.
Helping Health & Wellness Businesses Reach Bigger Audiences and Boost Revenue
A flexible, cost-effective way to work with a senior health & wellness copywriter
Are You In One Of These 5 Categories?
A. Health & Wellness SaaS Or Tech Companies
Possible Pain Points: Struggle to generate high-quality leads, weak email sequences, low customer retention.
Potential Needs: SEO-driven content, email marketing automation, conversion-optimized landing pages.
B. Corporate Wellness & Employee Benefits Providers
Possible Pain Points: Difficulty in educating HR decision-makers, low engagement rates, need for persuasive case studies.
Potential Needs: Email nurture sequences, LinkedIn thought leadership, content to showcase ROI.
C. Supplement & Health Product Brands
Possible Pain Points: Reliance on expensive paid ads, email marketing underperformance, high churn.
Potential Needs: Compelling landing pages, compliance-focused email sequences, upsells and re-engagement campaigns.
D. Healthcare & Functional Medicine Practices (B2B Services)
Possible Pain Points: Need to establish authority, poor lead nurturing, inefficient website copy.
Potential Needs: Long-form articles, professional case studies, engaging newsletters.
E. Online Health Coaching & Therapy
Possible Pain Points: Low online visibility, unclear messaging, challenges scaling outbound & inbound marketing.
Potential Needs: Social media content, lead magnets & free resources, sales funnels.
This service could be ideal for you.
It’s “why didn’t we do it like this before” better
No more flaky freelancers, expensive full-time employees, or sneaky agencies always trying to upsell you.
Enjoy a flexible subscription you can activate, adjust, and pause anytime.
Easy project management 🗓
Upload the upcoming list of tasks you need support with to our account on Trello. View all your active, in-queue, and finished tasks in one place.
Note: Although Trello is our preferred choice, we can use your existing project management software, e.g. Asana, Monday, etc.
Bring the team on board 👥
Invite team members to collaborate (e.g. other leadership, marketing, or sales team members). Anyone can create task requests and track progress in your Trello board.
Save time and hassle 🕘
Does anyone want to be in meetings all day?
Beyond the initial quick setup, most ongoing comms are asynchronous to save time. Expect prompt task completion for constant marketing momentum. Maximum efficiency, minimal fuss.
What will you get?
Top-of-funnel copy
Including ads, cold traffic copy, direct mail, headlines, infographics, landing pages, lead magnets, press releases, SEO content, social media, video scripts
Middle-of-funnel copy
Including advertorials, checklists & cheat sheets, eBooks, email campaigns, guides, industry reports, product demos, thought leadership, SMS campaigns
Bottom-of-funnel copy
Including case studies, checkout & pricing pages, limited time offers & bundles, post-purchase sequences, sales decks, testimonials, VSLs
Testimonials
Ryan Carey, Senior Marketing Manager at Homeward Health
Homeward Health is a healthcare company serving rural America. They secured $50M in Series B funding.
Rating: ⭐⭐⭐⭐⭐
Highlighted: Quality, Speed, Teamwork, Initiative
“Declan is a phenomenal copywriter and teammate. He is not only a good writer but also a strong strategist when it comes to healthcare campaigns, which makes him an invaluable part of the team.
He handles all requests with great attention to detail and works very quickly. Declan meets all deadlines, manages ad hoc requests, and provides multiple options when relevant.
He frequently thinks one step beyond the initial request to ensure that the project meets not only the immediate needs but also the future strategy for the campaign. I highly recommend Declan for any copywriting needs.”
Jay Dick, Creative Director at Nutravita
Nutravita is a multi-7-figure UK supplement brand, ranking #1 on Amazon UK in several vitamin and supplement categories.
Rating: ⭐⭐⭐⭐⭐
Highlighted: Professionalism, Quality, Responsiveness, Value
“Declan has been instrumental in the strategy and plan for our content needs - we are proud of our blog and product copy.
Declan took an initial brief, understood requirements, and has been very self-sufficient since we engaged with each other.
I cannot recommend Declan and his copywriting skills enough.”
Jennifer Dechamps, Marketing Manager at Szio+
Szio+ is a group of women’s health, fertility, and UTI prevention brands including Utiva and Ferosom Forte.
Rating: ⭐⭐⭐⭐⭐
Highlighted: Professionalism
“Declan has been really helpful and proactive in creating good, keyword-rich content for our brand.
His articles are well-researched, well-written, and best of all he has a quick turnaround. He is also up to date in SEO best practices.”
Rohan Pardasani, CEO of Avaana
Avaana is Australia’s dedicated wellbeing marketplace, offering a range of allied health and natural therapies.
Rating: ⭐⭐⭐⭐⭐
Highlighted: Professionalism, Quality, Responsiveness
“Probably the best health and wellbeing copywriter out there.
He's been instrumental in helping us create a brand from the ground up. Works well by himself or as part of a larger team.
Couldn't be happier with everything Declan has brought to the table.”
Jessica Veal, Marketing Manager at Teladoc Health
Teladoc Health is a billion-dollar, multinational telemedicine and virtual healthcare company.
Rating: ⭐⭐⭐⭐⭐
“Upon recommendation, I reached out to Declan to write copy for several our of our global insurance client campaigns.
Working predominantly on email copy for our industry-leading products, Declan’s work has done the trick in increasing utilisation for certain services.
Prompt, diligent, and thorough with research, Declan is a brilliant extension to our marketing function, delivering on time, and as required. Thanks for your help in the past few months, and I’m looking forward to working with you in future.”
Aaron Surtees, Founder of City Hypnosis
City Hypnosis is owned by Aaron Surtees, a top-rated hypnotist in London who has been featured on TV multiple times.
Rating: ⭐⭐⭐⭐⭐
“Declan has been assisting our team at City Hypnosis with writing SEO blog articles. I'm pleased to say he's managed to get articles for target keywords onto page 1 of Google.
I wouldn't hesitate to recommend Declan - his quality of writing has been clear from the start.”
Valerie Henderson, VP Communications at Carewell
Carewell is a market leader in home health products.
Rating: ⭐⭐⭐⭐⭐
Highlighted: Professionalism, Quality, Responsiveness, Value
“Declan is an amazingly thorough researcher and intuitive writer.
His gentle, engaging tone and the consistently high quality of his pieces have impressed me from our first point of engagement, and we look forward to working with him for the foreseeable future!”
Daniela Manderino, Co-Founder of LYFE Fuel
LyfeFuel is an all-in-one nutritional solution with plant-based whole food meals from nature, not chemicals.
Rating: ⭐⭐⭐⭐⭐
Highlighted: Quality
“I highly recommend Declan’s services, he not only understands the world of health and nutrition really well but also delivers outstanding copywriting services.
He is very detailed oriented and skilled. Looking forward to working with him again!”
Rob King, Manager at Autumna
Autumna is the UK's largest and most comprehensive later-life living & elderly care directory.
Rating: ⭐⭐⭐⭐⭐
Highlighted: Professionalism, Quality, Responsiveness, Value
“Declan has been brilliant for us and we love his work. His style is good-humoured, energetic, and above all, very readable.
He has become our 'go-to' guy when we need a wordsmith - which is quite often at the moment - and an integral part of our growing team. Thanks, Declan!”
Dean Shaw, Co-Founder of Aroma Energy
Aroma Energy is a UK market leader in the aromatherapy and essential oils space.
Rating: ⭐⭐⭐⭐⭐
“First class copywriter. Declan has really taken our email marketing to the next level. Highly recommend!”
Nicholas Gannushkin, Chief Strategy Officer at Bright/Shift
Bright/Shift is a social impact marketing agency helping the brightest companies accelerate their mission.
Rating: ⭐⭐⭐⭐⭐
“It was a pleasure working with Declan - world-class copywriting and a smart and likable character too! Highly recommended.”
Access a trusted health & wellness copywriter whenever you need them.
What’s included?
Low-risk, 30-day subscriptions to work with an experienced health & wellness copywriter (no salaries or long-term contracts)
Flexible subscriptions available to suit the amount of support you need from a copywriter for each month
A streamlined and 99% asynchronous work process built for maximum efficiency
Adjust, pause, and reactivate monthly subscriptions whenever you want
Not loving the service after a week? Get 75% back, no questions asked
Refer & earn 10% monthly from recurring monthly commissions
The average pay for a senior copywriter in areas with the most businesses (such as LA, New York, and San Francisco) is $130,000 - $140,000.
This way of working offers a much more accessible and budget-friendly approach.
FAQs
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To hire a senior copywriter in LA, NY, or San Fran, you’re looking at an average salary of $130-$140k.
Aside from that, in some cases there may not always be enough work to validate the full-time salary (plus benefits) so you are stuck paying for time you don’t get a return on.
With this monthly plan, there is a sense of continuity working closely with one person but you can pause and resume your subscription to ensure you're only paying when you have work available to assign.
Obviously, you can’t pause an employee’s salary…
The combination of subscription flexibility, access to a trusted health & wellness copywriter, and speed of work delivery makes this a good deal.
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It depends how fast you need the task turnarounds to be.
Avg. 6-7 day delivery: $1,995
Avg. 4-5 day delivery: $3,495
Avg. 2-3 day delivery: $4,995
You can adjust your subscription up or down each month if you need more or less copy.
We can discuss pricing options in the 10-minute discovery call: https://calendly.com/health-copywriter/10min
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We can use AI to speed up parts of the process. If you prefer to avoid AI and keep everything 100% human, that’s fine too - we’ll discuss this in our call.
I do NOT recommend writing everything with AI. It needs a lot of manipulation and expertise with prompting (and editing) to be ready for publication.
Can AI help to expand on ideas and provide rough first drafts? Sure. But by the time you’ve gone through hours of custom prompting and editing, it’s often quicker for the copywriter to just write the darn thing themselves.
Your copy needs a human touch to pop and impress potential leads/customers. If your audience detects you’re writing with AI, expect backlash.
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Not loving it after a week? Get 75% of your first payment back, no questions asked.
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Average task turnaround is 2-3 days. It depends which pricing level you choose.
Simpler tasks (e.g. an email campaign or or short article) can be delivered faster.
More complex projects (e.g. a long-form sales page) naturally take longer. In this case, we’ll chunk these into smaller tasks so you receive regular submissions when each new project milestone is met.
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Yep! We look to minimize edit rounds as much as possible with 80-100% ready first drafts (the quality of your task briefs will play a role here too). Still, editing is a natural part of the marketing process. Edits are treated as separate task requests.
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Let's say you sign up for a month and use the service over the next couple of weeks, then decide to pause for a while.
You may pause your subscription once per month (anytime during that month is allowed). Just notify us and we will pause the billing.
Subscriptions may remain paused for up to 60 days without losing the previous month’s leftover days. This makes for a much more flexible arrangement.
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Absolutely. Feel free to come back anytime when you have additional copywriting needs.
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Beyond the initial call and setup, the aim is to reduce time spent in meetings so the focus is on output.
We can use your existing communications and project management software.
Otherwise, we can invite you to Trello to manage projects and send messages.
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As things stand, it’s just me (Declan) and a team member who helps with admin. If things continue to grow, I’d like to eventually bring another experienced health copywriter on board to help out.
But the goal is to limit the client roster. This ensures quality, speed of task completion, and solid working relationships with clients remain the top priorities.
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The monthly subscription is a Monday-Friday service. Any requests received on the weekend will be treated as if received the morning of the next working day.
Vacations are announced with as much advance notice as possible. Any times of sickness will be communicated clearly.
In the event of sickness, clients do not lose the days they’ve already paid for. The days can either be refunded or carry over.
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If you would like to propose working together in a different way, please email copywriter@declandavey.com.
Copyright 2025 Declan Davey Ltd
(DBA WriteHealth)