A Smarter Way for Health Brands to Source Copy: Senior-Level Experience at Lower Costs
Experience: Partner with a seasoned (not the salt and pepper kind!) health-sector copywriter.
Flexibility: No fixed contracts, salaries, or 401ks. Pause payments anytime during quieter phases.
Pricing: Lower costs than traditional agencies or full-time employees.
Speed: Expect 48-72 hour turnarounds rather than things dragging on for weeks or months.
Time-saving: A 100% async work process that avoids losing precious time to meetings.
Successful projects with large enterprises, medium-sized businesses and lean start-ups.
It’s “why didn’t we do it like this before” better
No more flaky freelancers or sneaky agencies that are always trying to upsell you.
Know what you’re getting with a flexible subscription you can opt-in and out of any time.
Save time and hassle 🕘
Does anyone like back-and-forth meetings?
Beyond the first call, all comms are async to save time. Expect prompt task completion for marketing momentum every 1-2 days. Maximum efficiency, minimal fuss.
Easy project management 🗓
Update your list of to-dos and assign new tasks using Trello (I’ll send you free access, it’s easy to use).
View active, in-queue, and finished tasks in one place. We can also use your project management software, if preferred.
Bring the team on board 👥
Invite team members to collaborate (e.g. other writers, designers, marketing strategists). Anyone can create requests and track progress in your Trello board.
One big happy, task-ticking family…
Emails, web copy, ads, and more…
Email copy
Lead gen campaigns
Blog articles
Landing pages
Social media posts
Website copy
Conversion optimization
SMS copy
SEO content
Newsletters
Digital ad copy
Sales funnels
Proofing
Edit AI-generated content
Video scripts
Advertorials
Note: Some tasks (e.g. longer video scripts, articles, or sales pages) will naturally need more than 48-72 hours. We can break these larger tasks into smaller sub-tasks to keep momentum.
Testimonials
Jay Dick, Creative Director at Nutravita
Nutravita is a multi-7-figure UK supplement brand, ranking #1 on Amazon UK in several vitamin and supplement categories.
Rating: ⭐⭐⭐⭐⭐
Highlighted: Professionalism, Quality, Responsiveness, Value
“Declan has been instrumental in the strategy and plan for our content needs - we are proud of our blog and product copy.
Declan took an initial brief, understood requirements, and has been very self-sufficient since we engaged with each other.
I cannot recommend Declan and his copywriting skills enough.”
Jennifer Dechamps, Marketing Manager at Szio+
Szio+ is a group of women’s health, fertility, and UTI prevention brands including Utiva and Ferosom Forte.
Rating: ⭐⭐⭐⭐⭐
Highlighted: Professionalism
“Declan has been really helpful and proactive in creating good, keyword-rich content for our brand.
His articles are well-researched, well-written, and best of all he has a quick turnaround. He is also up to date in SEO best practices.”
Rohan Pardasani, CEO of Avaana
Avaana is Australia’s dedicated wellbeing marketplace, offering a range of allied health and natural therapies.
Rating: ⭐⭐⭐⭐⭐
Highlighted: Professionalism, Quality, Responsiveness
“Probably the best health and wellbeing copywriter out there.
He's been instrumental in helping us create a brand from the ground up. Works well by himself or as part of a larger team.
Couldn't be happier with everything Declan has brought to the table.”
Jessica Veal, Marketing Manager at Teladoc Health
Teladoc Health is a billion-dollar, multinational telemedicine and virtual healthcare company.
Rating: ⭐⭐⭐⭐⭐
“Upon recommendation, I reached out to Declan to write copy for several our of our global insurance client campaigns.
Working predominantly on email copy for our industry-leading products, Declan’s work has done the trick in increasing utilisation for certain services.
Prompt, diligent, and thorough with research, Declan is a brilliant extension to our marketing function, delivering on time, and as required. Thanks for your help in the past few months, and I’m looking forward to working with you in future.”
Aaron Surtees, Founder of City Hypnosis
City Hypnosis is owned by Aaron Surtees, a top-rated hypnotist in London who has been featured on TV multiple times.
Rating: ⭐⭐⭐⭐⭐
“Declan has been assisting our team at City Hypnosis with writing SEO blog articles. I'm pleased to say he's managed to get articles for target keywords onto page 1 of Google.
I wouldn't hesitate to recommend Declan - his quality of writing has been clear from the start.”
Valerie Henderson, VP Communications at Carewell
Carewell is a market leader in home health products.
Rating: ⭐⭐⭐⭐⭐
Highlighted: Professionalism, Quality, Responsiveness, Value
“Declan is an amazingly thorough researcher and intuitive writer.
His gentle, engaging tone and the consistently high quality of his pieces have impressed me from our first point of engagement, and we look forward to working with him for the foreseeable future!”
Daniela Manderino, Co-Founder of LYFE Fuel
LyfeFuel is an all-in-one nutritional solution with plant-based whole food meals from nature, not chemicals.
Rating: ⭐⭐⭐⭐⭐
Highlighted: Quality
“I highly recommend Declan’s services, he not only understands the world of health and nutrition really well but also delivers outstanding copywriting services.
He is very detailed oriented and skilled. Looking forward to working with him again!”
Rob King, Manager at Autumna
Autumna is the UK's largest and most comprehensive later-life living & elderly care directory.
Rating: ⭐⭐⭐⭐⭐
Highlighted: Professionalism, Quality, Responsiveness, Value
“Declan has been brilliant for us and we love his work. His style is good-humoured, energetic, and above all, very readable.
He has become our 'go-to' guy when we need a wordsmith - which is quite often at the moment - and an integral part of our growing team. Thanks, Declan!”
Dean Shaw, Co-Founder of Aroma Energy
Aroma Energy is a UK market leader in the aromatherapy and essential oils space.
Rating: ⭐⭐⭐⭐⭐
“First class copywriter. Declan has really taken our email marketing to the next level. Highly recommend!”
Nicholas Gannushkin, Chief Strategy Officer at Bright/Shift
Bright/Shift is a social impact marketing agency helping the brightest companies accelerate their mission.
Rating: ⭐⭐⭐⭐⭐
“It was a pleasure working with Declan - world-class copywriting and a smart and likable character too! Highly recommended.”
Portfolio
Google Docs link to view examples of work with clients over the years, who I’ve worked with in different capacities (freelance and part-time contracts).
Access a trusted health copywriter whenever you need them.
What’s included?
48-hour turnaround on task completion - discounts are available if you don’t need such fast turnarounds
Flexible payment plan you can pause during quieter periods and reactivate anytime
Unlimited requests - the highest-priority tasks are actioned first
Refer & earn 20% monthly from recurring commissions
Invite unlimited team members to project boards
Streamlined, 100% async work process
The average salary for a senior copywriter is around $100k (or $8-9k per month). This plan offers a significant saving of less than 50% that amount.
FAQs
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For an experienced copywriter, you’re looking at a salary of around $100,000.
Aside from that, there may not always be enough work to validate the salary (plus benefits) so you are stuck paying for time you don’t get a return on.
With this monthly plan, there is a sense of continuity working closely with one person but you can pause and resume your subscription anytime to ensure you're only paying when you have work available to assign.
Obviously, you can’t pause and reactivate an employee’s salary…
The combination of subscription flexibility, access to an experienced health-sector copywriter, and speed of work delivery makes this a pretty sweet deal.
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No. Once subscribed, you can add as many tasks to the to-do list queue as you like and these will be completed one at a time.
You choose the highest-priority task to work on first.
When you select the task to work on first, you can easily attach any relevant files, guidelines, video recordings (etc) in the task board that will move the project along faster.
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In most cases, 2-3 business days.
More complex projects (e.g. a full website copy revamp) naturally take longer to complete and can be broken down into sub-tasks so that we keep the momentum going.
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Of course! There is no limit to edit rounds and these will be treated as separate requests. But really, we’re looking to minimize edit rounds as much as possible with 80-100% ready first drafts.
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At times, you may not have enough task requests to fill the entire month. That's where pausing your subscription comes in handy.
You may pause your subscription once per month (anytime during that month is fine).
Let's say you sign up and use the service for 20 of the 30 days you’ve paid for and then decide to pause your subscription. This means you will have 10 days of service remaining when you want to reactivate your subscription in the future - you don’t lose the 10 days you have already paid for.
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This subscription model is the most practical option for ongoing work.
For individual project requests, please visit this page: https://www.declandavey.com/need-a-freelance-writer
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Beyond the initial call, the aim is to focus on async comms to reduce time spent in meetings.
I use Trello to manage projects (I can send you a free invite). You will be able to add tasks as to-dos, attach relevant files, comment on submissions, and view a record of all completed tasks to date.
Although Trello is my preferred way of working, I am open to using other project management software or joining your Slack.
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Nope! As things stand, it’s just me (Declan). I may eventually bring another experienced health copywriter on board if the time comes when it makes sense to do so.
Either way, the idea is to keep the client roster as lean as possible. This ensures quality, speed of task completion, and solid working relationships with clients remain the top priorities.
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The monthly subscription is a Monday-Friday service. Any requests received on the weekend or outside of work hours will be treated as if received the morning of the next working day.
UK public holidays are observed.
Vacations are announced with as much advance notice as possible and any times of sickness will be communicated clearly.
Clients will not be charged for vacations or sick days.
Copyright 2024 Declan Davey Ltd
(DBA WriteHealth)