Fractional contractor for health brands
Experienced health copywriter. Since 2021, I’ve primarily served teams in lifecycle and retention marketing roles, ranging from CRM Consultant to Email & SMS Manager, with copywriting built in.
• Fully remote • Fractional • Contract & Freelance
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I’ve managed channels such as email, SMS and loyalty schemes for various health and wellness brands, helping them to generate over $15M in marketing revenue.
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I’ve written and consulted for a range of 7-8 figure brands, startups, series B companies, clinicians, coaches and global healthcare enterprises.
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Contract and freelance clients over the past decade have included:
Eucalyptus, PaleoHacks, Teladoc Health, New Leaf Products, Avaana, Hilo, Nutravita, Carewell and dozens more.
A long-term fractional member of your team
I plug into your ESP/CRM platform and contribute to or own the day-to-day management of your marketing channels. We keep in touch via your comms software of choice (e.g. Slack, Teams) and the occasional meeting, if needed.
Hours: 10-30 hrs per week is typical.
How it starts: A 30-day trial.
How long it runs: I find most roles run somewhere between six months and two years. But some have been shorter and some have been longer.
TYPICAL WORK STRUCTUREExperience & Skills
Before I began consulting for health businesses, I studied psychology at university and worked in healthcare for six years. This included roles providing 1-to-1 therapy at NHS mental health clinics, helping older adults with cognitive impairment, and supporting children and adults with learning disabilities in communities.
Skills: Copywriting, CRM, Email Marketing, Lifecycle Marketing, Psychology, Retention Marketing, SEO
Tools I’ve worked with: Klaviyo, Attentive, Maropost, Sendlane, Customer.io
Company sizes I’ve been hired by: 7-9-Figure Brands, Global Healthcare Enterprises, Private Clinicians, Startups
Why do I provide fractional support to my clients?
I realised in my late-20s that rigid 9-to-5 ways of working didn't suit me and my personal health. My top values are autonomy, growth and respect. I love collaborating and helping teams grow, but I do my best work in high-agency environments with minimal distractions and meetings.
I enjoy plugging into teams like a part-time hire, with the focus and accountability of a specialist.
What kind of things can I manage for you?
✔️ Campaign strategy & calendar
Monthly campaign planning, promotional and content calendar management, aligned to launches, seasonality and commercial goals.
✔️ Email production & execution
Creative direction, copywriting (AI-assisted, not lazily outsourced), asset briefs for designers, email building, QA and scheduling directly within your ESP.
✔️ Lifecycle & flow optimisation
Monthly iteration on key flows, prioritisation based on performance and goals, ongoing improvement of conversion and retention.
✔️ Reporting & commercial visibility
Channel performance analysis, monthly reporting for leadership, recommendations and action plans for retention growth.
TESTIMONIALS
"Declan is a truly unique talent. Not only does he understand the tactical and strategic side of email marketing, but he is also a gifted health copywriter whose work converts. Generally speaking, you find someone who is good at one or the other (strategy or creative), but not both. Declan is intuitively performance-minded, and his results reflect it no matter the modality.
If you have the opportunity to work with Declan, take it. His professionalism and impact are unmatched. I would hire him again in a heartbeat."
Emily McBeth, CMO
“We’ve worked with Declan for over a year and have been extremely pleased with both his work and the results. He is highly responsive, understands the industry well, and has helped us achieve significant growth. I would highly recommend Declan.”
Samuel Levinson, CEO
“We hired Declan to write email campaigns, video scripts, and post-purchase flows.
Delighted with the work so far - Declan is fast, friendly, and a top copywriter. He’s also strategic, diving deep into the nuances of the product and presents info in a way that’s engaging for the reader.
Our email campaign performance has already improved with 10% higher conversions and clicks.”
Vasilii, Retention Marketing Specialist
“Declan is an amazingly thorough researcher and intuitive writer.
His gentle, engaging tone and the consistently high quality of his pieces have impressed me from our first point of engagement, and we look forward to working with him for the foreseeable future!”
Valerie Henderson, VP of Brand & Comms
“Declan has been assisting our team at City Hypnosis with writing SEO blog articles. I'm pleased to say he's managed to get articles for target keywords onto page 1 of Google. I wouldn't hesitate to recommend Declan - his quality of writing has been clear from the start.”
Aaron Surtees, CEO & Hypnotherapist
“I’ve been impressed with Declan’s video copy for my heart health YouTube channel, Dr. Dave’s 411. A particular video that Declan wrote the script for has a 5:1 view-to-like ratio.
If you want a health writer for well-researched copy with personality, he’s the guy to engage your online audience.’’
Dr. David D’Agate, Cardiologist
“Our team at Teladoc Health wanted to publish new blog articles on our website and share them with our email subscribers.
Declan was able to take content briefs and deliver great articles on timely topics. It makes my job a lot easier when a freelance writer can produce quality content with minimal guidance and no edits required.
Thanks, Declan, looking forward to continuing to work together!”
Laura Mackrory, Head of Marketing
“Declan has been unfailing in his willingness to work at a high standard, deliver on time and show commitment and creativity.
Having worked with him over a number of years on varying types of projects, he has been consistently willing, engaged and eager, no matter how many times I’ve changed my mind or asked for more work.
I have no hesitation in recommending him.’’
Dr. Cheryl Rezek, Consultant Clinical Psychologist
Copywriting king Craig Clemens ($1B+ in sales, founder of Golden Hippo) told me:
“You have an exceptional writing style. You have what it takes to be a world-class copywriter.”
Enahm Hof - CEO of the Wim Hof Method
Shoot over a quick intro
Need help with a one-off project, or want to discuss a retainer / longer term contact?
Drop me a line and we'll see if it’s a good fit.
Email me at declan@declandavey.com or send over this short form and I'll reply ASAP.
Cheers - Declan