60 Seconds on Curiosity Emails That Crush!
Okay, you asked for it. The biggest, juiciest, most profitable thing you can get right to succeed at email marketing?
In my humble (kinda) opinion, it’s this:
Being able to open a curiosity loop in the subject line, and either:
a) close the loop by the end of the email, or
b) extend the loop within the email, so you can close the loop on the sales/product page you direct people to
But today, we’re focusing on the first part. Opening the loop in the first place.
Here are three types of curiosity-creating emails that crush. My advice?
Sprinkle a mixture of them within your flows and campaigns…
1) Reference a question that’s top of mind for your audience
“Ooh, you’re a mind reader.” That’s what your customers will think if you can answer questions they’re thinking about.
And it’s not even that hard. Honest.
Say you’re a counsellor who’s offering new bookings for online appointments. Questions people may have before they decide to book?
How much do the sessions cost
How long do they last
Will the conversation be private
Can I cancel
Etc etc. You could turn these questions into a mini-FAQ email series to overcome potential objections, one by one.
2) Feature a named mechanism
This technique’s all about the novelty factor. If you can come up with a new concept for an existing mechanism, this in itself can make products sell like hotcakes.
Case in point?
MiamiMD’s “Advance Crepe Fix” skincare product. They steer clear of run-of-the-mill terms like “anti-wrinkle cream” or “anti-aging moisturizer” and it pays off.
Crepey skin? Nobody wants that!
3) Build a quiz or survey-based email
Gamification is powerful in marketing and the same is the case for emails.
Putting together a quiz/survey doesn't need to take long. Ensure the topic is relevant for the recipient, though. You may also wish to consider providing them with an incentive to complete it, such as a one-off discount code.
Here is where I’ve been learning about curiosity-based emails today if you want to check out some more.
Until next time!
Declan Davey
Health Copywriter & Email Marketer
