Copywriting for a landing page 🖊️
Need a landing page copywriting service?
Case study
Dr. Cheryl Rezek is a consultant clinical psychologist who formed the mental health intervention Life Happens. She is chartered with the British Psychological Society and is the author of 8 books.
Declan Davey (freelance copywriter) created a 14-day mindfulness calendar for parents to share with their kids, which is featured on a landing page on Dr. Rezek’s website. The calendar also acts as a lead magnet at UK events Dr. Rezek presents at.
Scroll down to view the project summary / landing page feature.
Elements of this landing page copy example…
Bright, friendly color scheme
Action-based copy, e.g. ‘‘say,’’ ‘‘thank’’ and ‘‘remember’’
Images appropriate for age range of readers
Check-able boxes to gamify the exercises for kids
CHALLENGE ➡️
Copywriting for a landing page — the project brief.
To create an attractive landing page feature for Dr. Rezek’s website. The intention of the feature would be to encourage kids to have fun trying different mindfulness activities.
Dr. Rezek promotes her pioneering mindfulness brand Life Happens around the UK. She has a programme called Monkey Mind & The Mountain, specifically designed for children.
The feature I designed would need to be simple and engaging enough to hold a child’s interest.
The copy and design strategy for this landing page feature can be found below.
SOLUTION ➡️
Copywriting for a landing page — the final product.
Copy: Positive, instructive. The headline ‘‘It’s good to feel GOOD! Are you ready for 2 weeks of fun?’’ is full of energy and makes it clear these activities are to be enjoyed, rather than something the child has to do. A single mindfulness task is issued each day, so as not to overwhelm the child. Each calendar activity begins with a verb (e.g. ‘‘say,’’ ‘‘eat,’’ ‘‘remember’’) to give instruction and encourage action.
Design: Bright, interactive. The calendar features bold colors and images for each activity, to prevent the design from being too text-heavy. Check-boxes are included on the PDF version for children to be able to tick their activity each day upon completion. A score out of 7 can be counted each week to reinforce the sense of reward for practicing mindfulness.
Big idea being expressed: Mindfulness activities are fun and help you feel good!
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Declan
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