60 Seconds on “Buy Now” Buttons

BUY NOW. BUY NOW. BUY NOW. Are you numb to this request yet?

Because I well and truly am. It’s everywhere...

Online marketplaces. Brick-and-mortar storefronts. You can’t get away from it…

And y’know, it’s an overrated call-to-action anyway! How so?

Buying implies spending money. Unless you have an Empire State Building-sized tower of gold under your bed, the idea of spending money is going to bring up some resistance for you.

You might hesitate, decide you need to save the money or spend it on something else. And give that BUY NOW instruction the cold shoulder.

Alas, fear not! There are plenty of alternatives to get people to click and check out your products.

Here are a few to choose from:

• Browse…

• Enjoy…

• Explore…

• Order…

• Secure…

• See…

• View…

All of the above put less demand on the potential customer. They don’t have to buy, they just have to browse. Or explore. Or enjoy. Ain’t that nice?

To go one further, you can use the call-to-action button to restate the benefit the customer will get by clicking.

For example, if they’re being redirected to a page where they can purchase ergonomic keyboards, then you could state:

VIEW ERGONOMIC KEYBOARDS

Or you could be more specific and say:

BROWSE WRIST-FRIENDLY KEYBOARDS

You catch my drift.

Here is where I’ve been learning about Buy Now alternatives today if you want to find out more.

Cheers!

Declan Davey

Health Copywriter & Email List Manager