60 Seconds on Fascinations in Copywriting
What the frick are fascinations?
This was my first thought when I heard the term. So no worries if that’s your reaction right now!
Essentially, fascinations are bullet points. But super swish and sexy ones.
Instead of laying out your product/service features in a boring, formulaic swamp of words — why not spice it up a bit, right?
Keep those readers’ pupils directly on your copy, line by line…
And yes, this can work for:
Sales letters
Emails
Blog intros
Etc, etc
Without further delay, here’s an example of how to turn standard copy into MUCH more intriguing fascinations:
Original:
“Learn techniques to minimize your stress in our Stress Less program.”
Fascination:
“Inside our Stress Less program, you’ll discover:
How to bring your stress levels down from an 8/10 to a 4/10 within 90 seconds
The secret body language hacks to release tension during meetings and presentations
What NEVER to say to yourself when you’re about to enter a high-stress situation
Why cutting down stress by even 10% can influence your relationships, happiness, and work performance”
See?
A considerable improvement. I just invented this program on the spot but damn, I’m curious to find out more!
So next time you need to summarize a product or service, try some fascinations…
How / What / When / Why — begin each line with these kinds of words. Watch your copy sharpen up, fast.
Want to delve deeper? Here is where I’ve been learning about fascinations today.
Cheers!
Declan Davey,
Health Copywriter & Marketing Something-or-Other 😜
