Copywriting for lead magnet creation 🖊️
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Case study
Life Happens is a wellness approach developed by Dr. Cheryl Rezek, an experienced clinical psychologist and author of 8 books. The recipients of this approach range from public audiences to healthcare professionals and government workplaces.
Declan Davey (freelance copywriter) created a mindfulness quiz lead magnet for Dr. Rezek, which she shares at events, conventions, and on her website.
Scroll down to view the lead magnet / project summary.
Key elements for the lead magnet…
Natural, appealing color scheme
Scenarios with check-boxes to gamify
Simple mindfulness suggestions that the reader can act on
CHALLENGE ➡️
Copywriting for lead magnet creation — the project brief.
To produce an interactive lead magnet idea for Dr. Cheryl Rezek’s mindfulness programme, Life Happens.
Dr. Rezek is a consultant clinical psychologist, mindfulness teacher and author of 8 books. She also has a mindfulness app called iMindfulness on the go.
The lead magnet creation would be disseminated by Dr. Rezek at The Mindful Living Show, the largest annual mindfulness event in the UK. She presented at the event, and hired a stand to share material about her programme.
We wanted the lead magnet to appeal to all attendees, regardless of their prior experience with mindfulness.
View the copy and design strategy for this project in the section below.
SOLUTION ➡️
Copywriting for lead magnet creation — the final product.
Copy: Clear, inviting. Intended to grab the attendees’ attention as they browsed the different stands at the event. Numbered scenarios are written in first-person to encourage readers to self-reflect, and the suggestions are custom-written according to their current mindfulness practice.
Design: Natural, colorful. The quiz features a bird and tree to promote calmness and nature. Relevant topical images were included for each scenario, and the check boxes were varied by colour in order to make the quiz more visually appealing.
Big idea being expressed: Mindfulness can be practiced by everyone—you don’t need to be an experienced meditator to bring more calm and awareness into your daily life. Give it a try.
Your quote…
Do you need any of the following?
Projects include blog articles, email marketing, sales pages, and video scripts.
Submit the short form below and I’ll respond ASAP.
Declan
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